| Calendar | Topics |
|---|---|
| 1962 | Establishes Shiseido of Hawaii Inc. |
| 1963 | Starts sales in Italy, as its first exports to Europe. |
| 1964 | Releases Zen perfume |
| 1965 | Updates the series of Sun Oil released in 1961 |
| Establishes Shiseido Cosmetics America Ltd. | |
| 1966 | Conducts “Beloved by the Sun” campaign and the advertising industry's first overseas shoot in Hawaii |
| 1967 | Releases the New MG5 |
| 1968 | Inaugurates Shiseido Research Center in Yokohama |
| Establishes Shiseido Cosmetici Italia S.p.A. | |
| 1970 | Establishes Shiseido Singapore Co., (Pte.) Ltd. |
